Petalsforwomen.com respects the privacy of others.  This Privacy Policy explains wisp’ privacy practices for the Petalsforwomen.com website (together with its pages and features, “Site”) and mobile software application (together with its pages and features, “App”) by providing you and any person helping you visit, access, register with or use the Site and/or the App (collectively, “you” or “your”) with an overview of the following:

• the type of information about you that Petalsforwomen collects through the Site and the App;
• how that information is collected;
• how that information is used;
• who will have access to that information; and
• wisp’ security measures for protecting that information.

This Privacy Policy also explains the privacy practices for certain pages or features wherein one Hemlock Medical may offer certain health- or healthcare-related products or services. These certain pages or features are referred to herein collectively as the “Hemlock Medical Pages.”

This Privacy Policy applies to information collected through the Site and/or the App.  Carefully read this Privacy Policy in its entirety.

When you create, register or log into an account through the Site or the App, you are automatically accepting and agreeing to the most-recent version of this Privacy Policy, as well as the Site’s and the App’s Terms and Conditions.

Similarly, by visiting, accessing or using the Site or the App, you are automatically accepting and agreeing to the most-recent version of this Privacy Policy, as well as the Site’s and the App’s Terms and Conditions, and your continuing visit, access or use of the Site or the App reaffirms your acceptance and agreement in each instance.

As used herein, the term “personal information” means information that would allow someone to specifically identify you or contact you physically or online (e.g., your name, physical address, telephone number, email address, social security number); and the term “non-personal information” means any information other than personal information that wisp may collect from you.

A Special Note About Minors:

The Site is a general audience website intended for use by adults.  Neither the Site nor the App is designed or intended to attract and is not directed to, children under eighteen (18) years of age, let alone children under thirteen (13) years of age.  wisp does not collect personal information through the Site or the App from any person it actually knows to be under thirteen (13) years of age. If wisp obtains actual knowledge that it has collected personal information through the Site or the App from a person under thirteen (13) years of age, then it will use reasonable efforts to refrain from further using such personal information or maintaining it in retrievable form.

Furthermore, if you are under eighteen (18) years of age, then you (or your parent or legal guardian) may at any time request that we removes content or information about you that is posted on the Site or the App.  Please submit any such request (“Request for Removal of Minor Information”) to any one of the following:

By email:

Privacy with a subject line of “Removal of Minor Information.”

For each Request for Removal of Minor Information, please state “Removal of Minor Information” in the email or letter subject line, and clearly state the following in the body:

1.       the nature of your request;
2.       the identity of the content or information to be removed;
3.       whether such content or information if found on the Site or the App;
4.       the location on content or information on the Site or the App (e.g., providing the URL for the specific web page the content or information is found on);
5.       that the request is related to the “Removal of Minor Information;”
6.       your name, street address, city, state, zip code and email address; and
7.       whether you prefer to receive a response to your request by mail or email.

If you send a Request for Removal of Minor Information by mail, then please do so by U.S. Certified Mail, Return Receipt Requested to allow for confirmation of mailing, delivery and tracking.  We  will not accept any Request for Removal of Minor Information via telephone or facsimile. wisp is not responsible for failing to comply with any Request for Removal of Minor Information that is incomplete, incorrectly labeled or incorrectly sent.

Please note that the aforementioned removal does not ensure complete or comprehensive removal of such content or information posted on the Site or the App.

Also, please note that Petalsforwomen is not required to erase or otherwise eliminate, or to enable erasure or elimination of, such content or information in certain circumstances, such as, for example, when an international, federal, state, or local law, rule or regulation requires wisp to maintain the content or information; when the content or information is stored on or posted to the Site by a third party other than you (including any content or information posted by you that was stored, republished or reposted by the third party); when wisp anonymizes the content or information so that you cannot be individually identified; when you do not follow the aforementioned instructions for requesting the removal of the content or information; and when you have received compensation or other consideration for providing the content or information.

The foregoing is a description of wisp’ voluntary practices concerning the collection of personal information through the Site from certain minors, and is not intended to be an admission that wisp is subject to the Children’s Online Privacy Protection Act, the Federal Trade Commission’s Children’s Online Privacy Protection Rule(s), or any similar international, federal, state, or local laws, rules, or regulations.

Protected Health Information

When you set up an account with us, you are creating a direct customer relationship with wisp that enables you to access and/or utilize the various functions of the Platform and the Service as a user. As part of that relationship, you provide information to wisp, including but not limited to, your name, email address, shipping address, phone number and certain transactional information, that we do not consider to be "protected health information" or "medical information".

However, in using certain components of the Service, you may also provide certain health or medical information that may be protected under applicable laws. wisp is not a "covered entity" under the Health Insurance Portability and Accountability Act of 1996, Public Law 104-191, and its related regulations and amendments from time to time (collectively, " HIPAA"). One or more of the Labs, Pharmacies or Medical Groups (as defined in our Terms and Conditions) may or may not be a "covered entity" or "business associate" under HIPAA, and wisp may in some cases be a "business associate" of a Pharmacy or Medical Group. It is important to note that HIPAA does not necessarily apply to an entity or person simply because there is health information involved, and HIPAA may not apply to your transactions or communications with wisp, the Medical Groups, the Providers the Labs, or the Pharmacies. To the extent wisp is deemed a "business associate" however, and solely in its role as a business associate, wisp, may be subject to certain provisions of HIPAA with respect to "protected health information," as defined under HIPAA, that you provide to wisp, the Medical Group or the Providers (" PHI"). In addition, any medical or health information that you provide that is subject to specific protections under applicable state laws (collectively, with PHI, "Protected Information" ), will be used and disclosed only in accordance with such applicable laws. However, any information that does not constitute Protected Information under applicable laws may be used or disclosed in any manner permitted under this Privacy Policy. Protected Information does not include information that has been de-identified in accordance with applicable laws.

The Medical Groups and Providers have adopted Hemlock Medical to describe how they use and disclose Protected Information. By accessing or using any part of the Service, you are acknowledging receipt of the Notice of Privacy Practices from your Medical Group and Provider(s).

By accessing or using any part of the Service, you are agreeing that even if HIPAA does apply to wisp, the Medical Groups, the Providers, the Labs or the Pharmacies, any information that you submit to wisp that is not intended and used solely for the provision of diagnosis and treatment by the Medical Group and Providers, laboratory services by the Labs or prescription fulfillment by the Pharmacies, is not considered Protected Information, and will only be subject to our Privacy Policy and any applicable state laws that govern the privacy and security of such information. For purposes of clarity, information you provide to wisp in order to register and set up an account on the Platform, including name, username, email address, shipping address and phone number, are not considered Protected Information.

Categories of Information Collected:

wisp may collect personal and non-personal information about you through the Site and/or the App.

• Categories of Information Collected Through the Site and/or the App.  The categories of personal and non-personal information collected from you through the Site and/or the App might include your:

Name (first, last and/or middle) and unique identifiers (e.g., username);Login information for the Site and/or the App (e.g., username, password, security questions and answers);Home contact information (e.g., mailing address, email address, telephone number, fax number);Gender;Date of birth;Electronic signature;Photographic or video image to the extent provided by you to wisp (as related to the Hemlock Medical Pages, and further subject to the terms and conditions);Medical history, including the results of any questionnaires, surveys, information requests, interviews, or other documentary, text, video, or audio interactions related to the provision of health services (as related to the Hemlcok Medical Pages, and further subject to the Hemlock Medical Notice of Privacy Practices);Billing, payment or shipping information (e.g., payor or payee name, checking account number, credit card number, expiration date, verification code, account holder name, cardholder name, billing address, mailing address, tax ID number, billing history);Business contact information (e.g., company, title, mailing address, email address, telephone number, facsimile number, tax ID number); and/orComputer, mobile device, and/or browser information (e.g., IP address, mobile device ID information, operating system, connection speed, bandwidth, browser type, referring/exist web pages, web page requests, cookie information, hardware attributes, software attributes);Third-party website, network, platform, server and/or application information (e.g., Facebook, Twitter, Instagram);Usage activity concerning your interactions with the Site, the App and/or third-party websites, networks, platforms, servers or applications accessed through the Site and/or the App (e.g., number of clicks on a page or feature, amount of time spent on a page or feature, identity of third-party websites, networks, platforms, servers and applications being access through the Site and/or the App);Usage activity concerning products and services provided to or accessed by you on or through the Site and/or the App (e.g., viewing habits, viewing preferences, viewing history, title selections, favorites, streams, downloads, demographics and closed captioning selections).Transactional information (e.g., offers, orders, pricing, payments, purchaser, seller, item information, shipping terms, comments, ratings, feedback and instant messages and/or other communications made within or through the Site and/or the App);Information about third parties that you refer to wisp (e.g., name, email and/or other contact information, relationship);Information set forth in the Site’s and/or the App’s online account registration, subscriber profile, and/or subscriber directory forms completed by you; and/orStatements or content (e.g., comments, videos, photographs, images), and information about such statements or content, which you submit or publish on or through the Site and/or the App, or which are accessed via your public or linked social media pages (e.g., Facebook, Twitter, Instagram).

• Categories of Other Information Collected From Your Mobile Device.  If you use your mobile device to visit, access or use the Site or the App, then additional categories of personal and non-personal information collected from you through the Site and/or the App might include:

Your name associated with your mobile device;Your telephone number associated with your mobile device;Your geolocation;Your mobile device ID information;With your express consent, your contacts and/or contact information (e.g., names, telephone numbers, physical addresses, email addresses, photos) stored on your mobile device; and/orWith your express consent, information about third-party software applications on your mobile device (including, without limitation, general software apps, downloadable software apps, social media apps).

How Information Is Collected

We might collect personal and non-personal information from you when you visit, access or use the Site and/or the App; when you register with or subscribe to the Site and/or the App; when you register for or subscribe to the products and/or services of wisp online through the Site and/or the App; when you register for or subscribe to the products and/or services of Hemlock Medical online through the Hemlock Medical Pages or, if applicable, other areas of the Site or the App; when you “sign in,” “log in,” or the like to the Site and/or the App; when you allow the Site and/or the App to access, upload, download, import or export content found on or through, or to otherwise interact with, your computer or mobile device (or any other device you may use to visit, access or use the Site and/or the App) or online accounts with third-party websites, networks, platforms, servers or applications (e.g., your online social media accounts, your cloud drives and servers, your mobile device service provider); or whenever wisp asks you for such information, such as, for example, when you process a payment through the Site and/or the App, or when you answer an online survey or questionnaire.

In addition, if you or a third party sends us a comment, message or other communication (such as, by way of example only, email, letter, fax, phone call, or voice message) about you or your activities on or through the Site and/or the App, then wisp may collect any personal or non-personal information provided therein or therewith.

Finally, we might use various tracking, data aggregation and/or data analysis technologies, including, for example, the following:

• Cookies, which are small data files (e.g., text files) stored on the browser or device you use to view a website or message.  They may help store user preferences and activity, and may allow a website to recognize a particular browser or device. There are several types of cookies, including, for example, browser cookies, session cookies, and persistent cookies.  Cookies may record information you access on one page of a website to simplify subsequent interaction with that website, or to help streamline your transactions on related pages of that website. Most major browsers are set up so that they will initially accept cookies, but you might be able to adjust your browser’s or device’s preferences to issue you an alert when a cookie is downloaded, or to block, reject, disable, delete or manage the use of some or all cookies on your browser or device.
• Flash cookies, which are cookies written using Adobe Flash, and which may be permanently stored on your device.  Like regular cookies, Flash cookies may help store user preferences and activity, and may allow a website to recognize a particular browser or device.  Flash cookies are not managed by the same browser settings that are used for regular cookies.
• Web beacons, which are pieces of code embedded in a website or email to monitor your activity on the website or your opening of the email, and which can pass along information such as the IP address of the computer or device you use to view the website or open the email, the URL page on which the web beacon is located, the type of browser that was used to access the website, and previously set cookie values.  Web beacons are sometimes used to collect advertising data, such as counting page views, promotion views or advertising responses. Disabling your computer’s, device’s or browser’s cookies may prevent some web beacons from tracking or recording certain information about your activities.
• Scripts, which are pieces of code embedded in a website to define how the website behaves in response to certain key or click requests sent by the user.  Scripts are sometimes used to collect information about the user’s interactions with the website, such as the links the user clicks on. Scripts are often times temporarily downloaded to the user’s computer or device from the website server, active only while the user is connected to the Site and/or the App, and deactivated or deleted when the user disconnects from the website.
• Analytic tools and services, which are sometimes offered by third parties, and which track, measure and/or generate information about a website’s or program’s traffic, sales, audience and similar information, and which may be used for various reasons, such as, for example, statistical research, marketing research, and content ratings research, and conversion tracking.  Examples of the analytic tools and services that wisp might use include Google Analytics and Taplytics. wisp may also use other third-party analytic tools and services.

Please be advised that if you choose to block, reject, disable, delete or change the management settings for any or all of the aforementioned technologies and/or other tracking, data aggregation and data analysis technologies, then certain areas of the Site and/or the App might not function properly.

By visiting, accessing or using the Site and/or the App, you acknowledge and agree in each instance that you are giving wisp permission to monitor or otherwise track your activities on the Site and/or the App, and that wisp may use the aforementioned technologies and/or other tracking, data aggregation and data analysis technologies.

Use of Information Collected.

wisp may use the personal and/or non-personal information it collects from you through the Site and/or the App in a variety of ways, such as, for example, to:

• Fulfill your requests;
• Process your payments;
• Facilitate your movement through the Site and/or the App
• Facilitate your use of the Site, the App and/or their respective products and/or services;
• Send you communications like, for example, administrative emails, answers to your questions and updates about the Site and/or the App;
• Provide you with information about wisp, Hemlock Medical, and/or their businesses, products and services by letter, email, text, telephone or other forms of communication;
• Provide you with information about third-party businesses, products and services by letter, email, text, telephone or other forms of communication;
• Improve the Site, the App and/or their respective content, features and/or services;
• Improve the products, services, marketing and/or promotional efforts of wisp;
• Create new products, services, marketing and/or promotions for wisp;
• Market the businesses, products and/or services of wisp;
• Help personalize user experiences with the Site, the App and/or their respective products and/or services;
• Analyze traffic to and through the Site and/or the App;
• Analyze user behavior and activity on or through the Site and/or the App;
• Conduct research and measurement activities for purposes of product and service research and development, advertising claim substantiation, market research, and other activities related to wisp, Hemlock Medical, the Site, the App and/or their respective products and/or services;
• Monitor the activities of you and others on or through the Site and/or the App;
• Place and track orders for prescription drugs and other products on your behalf;
• Protect or enforce wisp’ rights and properties; and/or
• Protect or enforce the rights and properties of others (which may include you).

wisp reserves the right to use your personal and non-personal information when:

• Required by applicable law, court order or other governmental authority (including, without limitation and by way of example only, in response to a subpoena or other legal process); or
• wisp believes in good faith that such use is otherwise necessary or advisable (including, without limitation and by way of example only, to investigate, prevent, or take legal action against someone who may be causing injury to, interfering with, or threatening the rights, obligations or properties of wisp, a user of the Site [which may include you], a user of the App [which may include you], or anyone else who may be harmed by such activities or to further wisp’ legitimate business interests).

Sharing of Information Collected.

wisp reserves the right to share your personal information with wisp’ employees, agents, administrators, accountants, financial advisors and legal advisors; with Hemlock Medical and its employees, agents, administrators, accountants, financial advisors and legal advisors; with Hemlock Medical’s employed or contracted doctors, nurses and other providers, along with non-Hemlock Medical providers who might also provide you with health- or healthcare-related services; with pharmacies or other vendors that may fill your prescription drugs or other product orders; and with those third parties who help manage, administer distribute and/or operate the Site, the App, and/or their respective products, services and/or features (e.g., web hosting companies, website administrators, mobile app distribution platforms, support services companies, credit card or other payment processing companies), as needed in order for them to perform such services.

we does not limit the ways in which it may use or share non-personal information because non-personal information does not identify you.  For example, wisp may freely share non-personal information with its affiliates, suppliers and representatives, as well as with other individuals, businesses, and government entities.

You may choose to share certain information and/or follow other users on the Site and/or the App.  You may choose to share your contact information with other users or provide it publicly.

Data Retention.

wisp may retain your personal information and non-personal information for as long as it believes necessary; as long as necessary to comply with its legal obligations, resolve disputes and/or enforce its agreements; and/or as long as needed to provide you with the products and/or services of the Site, the App, and/or wisp.  wisp may dispose of or delete any such personal information or non-personal information at any time, except as set forth in any other agreement or document executed by wisp or as required by law.

Similarly, Hemlock Medical may retain your personal information and non-personal information for as long as it believes necessary; as long as necessary to comply with its legal obligations, resolve disputes and/or enforce its agreements; and/or as long as needed to provide you with the products and/or services of Hemlock Medical.  Hemlock Medical may dispose of or delete any such personal information or non-personal information at any time, except as set forth in any other agreement or document executed by Hemlock Medical or as required by law.

Transactions.

In connection with any transaction that you conduct through the Site and/or the App (e.g., the payment of any subscription fees, the purchase or sale of any products on or through the Site and/or the App), you may be asked to supply certain information relevant to the transaction, including, without limitation, your credit card number and expiration date, your billing address, your shipping address, your phone number and/or your email address.  By submitting such information, you grant wisp without charge the irrevocable, unencumbered, universe-wide and perpetual right to provide such information to third parties (e.g., payment processing companies, buyers on the Site and/or the App, sellers on the Site and/or the App) for the purpose of facilitating the transaction.

All credit card, debit card and other monetary transactions on or through the Site and/or the App occur through an online payment processing application(s) accessible through the Site and/or the App.  This online payment processing application(s) is provided by wisp’ third-party online payment processing vendor, Stripe (“Stripe”). Additional information about Stripe, its privacy policy and its information security measures (collectively, the “Stripe Policies”) should be available on the Stripe website located at https://stripe.com/us/privacy or by contacting Stipe directly.  Reference is made to the Stripe Policies for informational purposes only and are in no way incorporated into or made a part of this Privacy Policy. we ’ relationship with Stripe, if any, is merely contractual in nature, as Stripe nothing more than a third-party vendor to wisp, and is in no way subject to wisp’ direction or control; thus, their relationship is not, and should not be construed as, one of fiduciaries, franchisors-franchisees, agents-principals, employers-employees, partners, joint venturers or the like.

Third Party Applications and Networks.

The Site, the App, and/or any communications sent through or as a function of the Site and/or the App may contain links to third-party websites, networks, platforms, servers and/or applications.  To the fullest extent permitted by law, wisp is not responsible for, and you hereby release wisp from any and all liability which may arise from, such third party websites, networks, platforms, servers and applications (including, without limitation, the privacy policies and practices of such third-party websites, networks, platforms, servers, and applications).

You may have the opportunity to access the Site and/or the App using your online user accounts with certain third-party websites, networks, platforms, servers or applications, which may be subject to separate privacy policies pertaining to those third-party websites, networks, platforms, servers or applications.  wisp may also collect information from those third-party websites, networks, platforms, servers or applications (such as, for example, your name, gender, date of birth and personal interests, when you “like” or click links provided by or through those third-party websites, networks, platforms, servers, or applications and other information available through your online account or page with those third-party websites, networks, platforms, servers or applications).  It is your responsibility to carefully read, accept and comply with the relevant terms of use, waivers, and privacy policies associated with those third-party websites, networks, platforms, servers and applications.

Security.

we implements security measures to help protect the personal information it collects through the Site and the App.  For example, we encrypts the transmission of information through the Site by using secure socket layer (SSL) technology.

Regardless of the foregoing, please observe that “perfect” or “100%” security does not exist on the Internet.  Therefore, your access and use of the Site and/or the App, and your opening of any communications sent through or as a function of the Site and/or the App, are done at your own risk.

To help maintain the security of your personal information, wisp asks that you please notify it immediately of any unauthorized visit, access or use of the Site and/or the App, or the loss or unauthorized use of your user access information for the Site and/or the App (e.g., username or password).

Retention, Review, and Change of Information Collected.

You may request at any time that wisp provide you with an opportunity to review and change your personal information collected through the Site or the App or to no longer use your personal information to provide you with any products or services.  Please submit any such request (“Request Concerning Personal Information”) to any one of the following:

For each Request Concerning Personal Information, please state “Your Personal Information” in the email or letter subject line, and clearly state the following in the body:

1.       the nature of your request;
2.       that the request is related to “Your Personal Information;”
3.       your name, street address, city, state, zip code and email address; and
4.       whether you prefer to receive a response to your request by mail or email.

If you send a Request Concerning Personal Information by mail, then please do so by U.S. Certified Mail, Return Receipt Requested to allow for confirmation of mailing, delivery and tracking.  wisp will not accept a Request Concerning Personal Information via telephone or facsimile. wisp is not responsible for any Request Concerning Personal Information that is incomplete, incorrectly labeled, or incorrectly sent.

You are solely responsible for the accuracy and content of your personal information, and for keeping your personal information current and correct.

Your California Privacy Rights.

If you are a resident of the State of California and wisp has an established business relationship with you, then, pursuant to Section 1798.83 of the California Civil Code, you have the right to request the following at any time:  (a) information from wisp free of charge regarding the manner in which wisp shares certain personal information collected through the Site and/or the App with third parties who use such information for direct marketing purposes; and (b) the discontinuation (or opt-out) of wisp’ sharing of such information with such third parties.  Please submit any such request (“California Privacy Rights Request”) to any one of the following:

By email: [email protected], with a subject line of “Your California Privacy Rights.”

For each California Privacy Rights Request, please state “Your California Privacy Rights” in the email or letter subject line, and clearly state the following in the body:

1.       the nature of your request;
2.       that the request is related to “Your California Privacy Rights;”
3.       your name, street address, city, state, zip code and email address; and
4.       whether you prefer to receive a response to your request by mail or email.

If you send a California Privacy Rights Request by mail, then please do so by U.S. Certified Mail, Return Receipt Requested to allow for confirmation of mailing, delivery and tracking.  wisp will not accept a California Privacy Rights Request via telephone or fax; and is not responsible for a California Privacy Rights Request that is incomplete, incorrectly labeled or incorrectly sent.

You are solely responsible for the accuracy and content of your personal information, and for keeping your personal information current and correct.

Further, wisp does not respond to “do not track” (DNT) signals.

Finally, as explained further above, wisp does not authorize third parties to collect your personal information when you use the Site or the App, except as expressly stated in this Privacy Policy.  To the fullest extent permitted by law, wisp is not responsible for, and you hereby release wisp from any and all liability which may arise from, such third parties’ unauthorized collection of your personal information.

Modifications of this Privacy Policy.

wisp may supplement, amend, or otherwise modify this Privacy Policy at any time without notice to you.  Such supplements, amendments and other modifications will be posted on this or a similar page of the Site and the App, and shall be deemed effective as of their stated effective or modification date.  It is your responsibility to carefully review this Privacy Policy each time you visit, access or use the Site or the App.

Again, by visiting, accessing or using the Site or the App, you are automatically accepting and agreeing to the most-recent version of this Privacy Policy, as well as the most-recent version of the Site’s and the App’s Terms and Conditions, and your continuing visit, access or use of the Site and/or the App reaffirms your acceptance and agreement in each instance.

Severability.

If any term or condition of this Privacy Policy is deemed invalid or unenforceable by a court of law with binding authority, then the remaining Terms and Conditions shall not be affected, and the court shall reform the invalidated or unenforceable term or condition to the maximum extent permitted under the law and consistent with the intent of this Privacy Policy.

Contact Us.

Please direct any questions you may have about this Privacy Policy, the Site or the App (other than the Hemlock Medical Pages) to any one of the following:

By email: [email protected], with a subject line of “Privacy Policy.”

By mail: 548 Market St, PMB 52789, San Francisco, California 94104

Please direct any questions you may have about the Hemlock Medical Pages to [email protected], with a subject line of “Hemlock Medical – Privacy Policy.”

The foregoing contact information may change from time-to-time by supplementation, amendment, or modification of this Privacy Policy.